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How to Create an Effective Lead Gen Strategy
Lead generation trends change all the time. It’s important to stay up to date with what people are currently interested in so that you can create the most seamless and organic lead generation strategy possible. …
Nurture Your Leads with Lead Scoring
What is Lead Scoring? According to Wikipedia, the definition of lead scoring is, ‘a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organisation. The resulting …
6 Key Components of the Perfect Elevator Pitch
If you’ve been in sales for any length of time, you’ve probably heard the term “elevator pitch”. You may have wondered, what exactly is an elevator pitch.
Chatbots in 2020
You can book flights, order food, and get recommendations from pretty much anything from a chatbot in 2020. They are a very apparent part of how consumers communicate with brands and businesses and will continue …
Webinar | Mindblowing Multichannel Marketing
Listen now, on-demand. Are you tired of spinning lots of different plates? Logging in and out of different platforms and trying to correlate your marketing statistics? We get it, we’ve been there too. Managing multi-channel …
How to Manage Your Multichannel Marketing
It is essential to remain competitive in this ever-expanding digital landscape we live in, and one way to do that is engaged with multichannel marketing effectively. It refers to the combination of direct and indirect …
Inbound Marketing 101
Marketing campaigns have changed over the years and we now look to new and improved techniques as opposed to traditional methods. Inbound marketing campaigns were introduced in recent years and have become more and more …
Webinar | The Power of Marketing Automation
Listen now, on-demand. As the digital marketing landscape constantly develops and expands, it can be incredibly overwhelming for digital marketers to stay on top of everything. There are only so many hours in the day! …
Top Tips for Creating an Effective Digital Marketing Budget
If you’re a start-up or a small business that’s trying to get to grips with your marketing budget, then we are certain you have asked yourself this question in recent months. Are you spending enough …
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